Calculate your Shopify store costs and optimize your e-commerce profitability
| Plan | Monthly Fee | Online Rate | In-Person Rate |
|---|---|---|---|
| Basic Shopify | $29 | 2.9% + 30¢ | 2.7% |
| Shopify | $79 | 2.6% + 30¢ | 2.5% |
| Advanced | $299 | 2.4% + 30¢ | 2.4% |
| Plus | $2,000+ | 2.15% + 30¢ | 2.15% |
Shopify Payments offers the best rates and integrates seamlessly. Basic plan: 2.9% + 30¢, Advanced: 2.4% + 30¢. Avoid third-party gateways that add extra fees.
Higher plans have lower transaction fees. If you process $3,000+ monthly, Shopify plan ($79) pays for itself. Advanced plan breaks even at $10,000+ monthly.
Review app subscriptions monthly. Many apps offer similar features - consolidate where possible. Free alternatives often exist for basic functionality.
Use calculated shipping rates or build shipping into product prices. Shopify Shipping offers discounted rates with major carriers.
Track customer acquisition cost (CAC) vs lifetime value (LTV). Aim for LTV:CAC ratio of 3:1 or higher for sustainable growth.
Focus on mobile optimization, page speed, and checkout experience. A 1% conversion rate improvement can significantly impact profitability.